michael.jgood.in

Languages

Skillful in:
CSS, HTML, JavaScript, MySQL, PHP, XML
Experience with:
C++, ColdFusion, Python

Software

Design:
Illustrator, Photoshop
CMS:
Drupal, Magento, SharePoint, Sitecore, Wordpress
Other:
Excel
I am a multi-talented IT and marketing professional with extensive experience in on-page and off-page SEO, SEM, social media marketing, and team management. I am highly creative and self-motivated with well-developed communication abilities. I am experienced in creating marketing campaigns that are successful and track-able. I am adept at improving usability and end-user engagement by employing W3C standards and a very detail-oriented approach.

Experience

2016 - Present
DEFENDERS, Inc

SEO Specialist

  • Completely repaired off-page SEO link profile and alleviated Google penalty
  • Repaired on-page SEO, site content creation strategy, and implemented usability improvements to successfully achieve higher search engine ranking with YoY average ranking increase from greater than 30 to 16
  • Managed web development team in the maintenance of website, Sitecore applications, front-end and back-end interfaces
  • Developed multiple standard operating procedures that increased efficiency for tasks such as content development, maintaining Excel scorecards, and creating online content
2011 - 2016
Zesco Products

Digital Marketing Manager

  • Created off-page SEO campaigns (link building, SEM, social media) which increased organic traffic by 32% year-over-year
  • Developed on-page SEO, site content creation strategy, and usability improvements to successfully achieve higher search engine ranking
  • Recpaired SEM campaigns with a cumulative 900% ROI
  • Implemented successful email marketing campaigns with a 1,893% ROI and grew the subscriber list by 25% annually
  • Trained and lead team of copywriters and social media marketers
2009 - 2011
Lowe's Companies

SEO Specialist

  • Helped implement on-site SEO strategy with regards to product page optimization, SQL optimization, and usability enhancements
  • Facilitated complete site upgrade as part of a team of web developers and SEO specialists
  • Assisted in designing endpoint SQL database infrastructure
2006 - 2009
Sprint Nextel

Email Marketing Specialist

  • Created HTML, graphical, and plain text email campaigns
  • Tailored campaigns for B2B and B2C
  • Tracked and reported engagement, conversion, and ROI

Education

2004-2006

Ball State University

Computer Science
Emphasis on Web Technologies & Digital Marketing